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Creative methods Digital transformation Research The Co-Well project

COVID-19 changed users


People’s behaviors and preferences have shifted. The spread of the new coronavirus is dramatically changing people’s lives across the globe and this in turn changes how people use (digital) products and applications. Accordingly, users’ preferences and behaviors have likely shifted, and may be very different now than they were in 2019.

Exactly how people’s daily lives and routines have changed depends on the individual, their job role, living situation, and location, but consider some of the common shifts in the table below.

Before COVID-19After COVID-19
Commuting every day to an officeNo commuting and working from home
Taking children to school or daycareHomeschooling or caring for children at home 
Exercising in a gym Exercising at home, outdoors, or not at all 
Socializing in large groups at barsSocializing in small groups at home or outdoors, if at all
Buying products in storesBuying products online (such as doing on-line groceries)
Going out to eat in restaurantsOrdering food to be delivered at home
Going to a movie theaterRenting a movie at home
Going on international vacationsGoing on a local road trip
Visiting a doctor’s officeUsing a tele-health app from home
Visiting a government office to complete paperworkCompleting paperwork online
Dressing up for going to work or going outDressing down for being comfy at home
How the pandemic has transformed people’s lives.

This article by the Nielsen Norman group, specialized in research-based User Experience, describes how research will help to figure out how users have changed and how a design or application needs to adapt accordingly.